Door No. 4

Branding

Door No. 4 is an Austin-based company that hosts creative nightlife events. Each event is unique, exciting, and shrouded in mystery. For the identity, I created a system that gives the observant participant clues as to what the event will involve.

The structure of the logo is determined by each individual event, lending a small clue to astute participants.

The puzzle aspect of the logo extends into brand collateral, both physical and digital. While the web homepage features an event title word scramble that evolves as the event draws nearer, print applications selectively obstruct details.